How To Grow On Instagram In 2021

The algorithm is constantly changing, which is why it can be challenging to pinpoint strategies for growth. Here are a few strategies for growth based on recent trends in social media:

1: Tell Your Story: batch creating graphics or cranking out product images is no longer going to cut it on social media. Users need to feel engaged and connected with your page, and sharing your journey is a great way to achieve that. Sharing behind the scenes, a day in your life, your development process for your service or product, or even before and after images are all great ways to make your followers feel included and a part of the journey.

2: Optimize for Search: Instagram recently announced that they are now operating as a search engine. Optimize your profile and content accordingly! Understand optimal keywords within your niche, and make sure you add the most relevant ones to your name, bio, captions, and even your username. This will help your name rank higher on the search page, similar to how we use SEO for Google results!

3: Create Shareable Content: Think about your main content pillars and create content that is shareable! This means focusing on messaging that is entertaining, informational/educational, and inspirational. These themes are most likely to be shared with others via DM, liked, and even saved for future reference; all of which boost your engagement!